The Power of Storytelling

What is your story?
We are listening.

Reid Koutstaal

No matter who you are or where you come from, you have probably been affected by a story at some point in your life. Many of us were put to sleep with bedtime stories, and today we tell stories to friends because stories captivate us. They draw us in, and have us hooked in a very short amount of time.

Popular examples of storytelling today are found in songs, commercials, movies, books, video games and now more than ever with growing online streaming services in television. Snapchat has a feature where you post a “story” so that everyone can keep up with your own personal life story. We are surrounded by stories everywhere we are, even when we don’t realize it.

Taking a transmedia class this semester has provided me with a good amount of insight into the world of storytelling. Transmedia storytelling is the technique of telling a single story…

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